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Marketing Insights Analyst
A company is looking for a Marketing Insights Analyst to lead strategic research initiatives and deliver actionable insights for brand positioning and market expansion. Key Responsibilities Lead research initiatives to enhance brand positioning and evaluate brand perception across target audiences Conduct market segmentation and develop audience personas to inform messaging and product development Identify market growth opportunities through research and analyze trends to recommend effective expansion strategies Required Qualifications Bachelor's degree in Marketing, Business, Social Sciences, or a related field (Master's preferred) 2+ years of experience in market research, strategy, or a similar role, preferably in education or related industries Proven experience in brand positioning, market segmentation, and identifying growth opportunities Strong analytical skills with proficiency in qualitative and quantitative research methods Experience in global market research, particularly in regions like North America, Latin America, and Africa, is highly desirable
A company is looking for a Marketing Insights Analyst to lead strategic research initiatives and deliver actionable insights for brand positioning and market expansion.
Key Responsibilities
Lead research initiatives to enhance brand positioning and evaluate brand perception across target audiences
Conduct market segmentation and develop audience personas to inform messaging and product development
Identify market growth opportunities through research and analyze trends to recommend effective expansion strategies
Required Qualifications
Bachelor's degree in Marketing, Business, Social Sciences, or a related field (Master's preferred)
2+ years of experience in market research, strategy, or a similar role, preferably in education or related industries
Proven experience in brand positioning, market segmentation, and identifying growth opportunities
Strong analytical skills with proficiency in qualitative and quantitative research methods
Experience in global market research, particularly in regions like North America, Latin America, and Africa, is highly desirable
