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North America Marketing Manager
A company is looking for a North America Programs Marketing Manager to develop and execute targeted marketing programs that drive sales effectiveness and revenue growth. Key Responsibilities: Align marketing efforts with North America sales teams and global marketing stakeholders to address sales priorities and industry trends Develop and implement targeted upsell, cross-sell, and pipeline acceleration programs Define and track program success metrics and KPIs, ensuring clear measurement of marketing impact Required Qualifications & Skills: Proven experience in B2B marketing program management with a track record of executing and optimizing marketing programs Strong understanding of SaaS go-to-market strategies and sales funnels Ability to partner effectively with sales and marketing teams to ensure program relevance and alignment with business goals Hands-on experience with paid media, webinars, and email nurturing to drive demand and revenue growth Experience in defining and analyzing key marketing KPIs to measure and optimize performance
A company is looking for a North America Programs Marketing Manager to develop and execute targeted marketing programs that drive sales effectiveness and revenue growth.
Key Responsibilities:
Align marketing efforts with North America sales teams and global marketing stakeholders to address sales priorities and industry trends
Develop and implement targeted upsell, cross-sell, and pipeline acceleration programs
Define and track program success metrics and KPIs, ensuring clear measurement of marketing impact
Required Qualifications & Skills:
Proven experience in B2B marketing program management with a track record of executing and optimizing marketing programs
Strong understanding of SaaS go-to-market strategies and sales funnels
Ability to partner effectively with sales and marketing teams to ensure program relevance and alignment with business goals
Hands-on experience with paid media, webinars, and email nurturing to drive demand and revenue growth
Experience in defining and analyzing key marketing KPIs to measure and optimize performance