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Senior A/B Testing Analyst
A company is looking for a Sr A/B Testing and Optimization Analyst to drive A/B testing and optimization efforts for its digital platforms. Key Responsibilities: Collaborate with business partners to identify opportunities for improving customer experience using qualitative and quantitative data Conduct analyses of marketing and sales data to identify trends and challenges for test ideation Utilize Adobe Target and AEM to create personalized and optimized digital experiences for users Required Qualifications: 2+ years of experience with A/B testing tools (e.g., Adobe Target, Optimizely, VWO) 2+ years of experience with web analytics tools (e.g., Adobe Analytics, Google Analytics) 2+ years of experience with workflow management tools (e.g., Adobe Workfront, JIRA) Familiarity with front-end development (HTML, CSS) Solid skills in Excel and PowerPoint
A company is looking for a Sr A/B Testing and Optimization Analyst to drive A/B testing and optimization efforts for its digital platforms.
Key Responsibilities:
Collaborate with business partners to identify opportunities for improving customer experience using qualitative and quantitative data
Conduct analyses of marketing and sales data to identify trends and challenges for test ideation
Utilize Adobe Target and AEM to create personalized and optimized digital experiences for users
Required Qualifications:
2+ years of experience with A/B testing tools (e.g., Adobe Target, Optimizely, VWO)
2+ years of experience with web analytics tools (e.g., Adobe Analytics, Google Analytics)
2+ years of experience with workflow management tools (e.g., Adobe Workfront, JIRA)
Familiarity with front-end development (HTML, CSS)
Solid skills in Excel and PowerPoint