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Senior Content Effectiveness Specialist
A company is looking for a Senior Content Effectiveness Specialist who will ensure content effectiveness and support marketing goals. Key Responsibilities Analyze existing content for effectiveness and suggest improvements to enhance performance Monitor content performance using analytics tools and provide actionable insights Conduct content audits and collaborate on campaign strategies to optimize content Required Qualifications Bachelor's degree in English, communications, marketing, journalism, or a related field 5+ years of content strategy and B2B content marketing experience Strong understanding of SEO best practices and experience with analytics tools Experience in crafting and updating personas Ability to make data-driven decisions and translate insights into recommendations
A company is looking for a Senior Content Effectiveness Specialist who will ensure content effectiveness and support marketing goals.
Key Responsibilities
Analyze existing content for effectiveness and suggest improvements to enhance performance
Monitor content performance using analytics tools and provide actionable insights
Conduct content audits and collaborate on campaign strategies to optimize content
Required Qualifications
Bachelor's degree in English, communications, marketing, journalism, or a related field
5+ years of content strategy and B2B content marketing experience
Strong understanding of SEO best practices and experience with analytics tools
Experience in crafting and updating personas
Ability to make data-driven decisions and translate insights into recommendations