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Senior Digital Advertising Lead
A company is looking for a Senior Digital Advertising Lead to join their team. Key Responsibilities Plan, build, and execute digital ad campaigns in collaboration with the VP of Marketing Conduct market research and incorporate the latest advertising trends into marketing strategies Create weekly performance reports analyzing ROI and optimizing advertising budget distribution Required Qualifications 4+ years of experience managing digital media campaigns across various platforms Experience managing paid media campaigns with monthly ad budgets exceeding six figures Familiarity with building ad campaigns within multiple advertising platforms Experience with A/B testing and reporting on statistical significance and incrementality analysis Proficiency in Google Analytics 4 and Google Tag Manager
A company is looking for a Senior Digital Advertising Lead to join their team.
Key Responsibilities
Plan, build, and execute digital ad campaigns in collaboration with the VP of Marketing
Conduct market research and incorporate the latest advertising trends into marketing strategies
Create weekly performance reports analyzing ROI and optimizing advertising budget distribution
Required Qualifications
4+ years of experience managing digital media campaigns across various platforms
Experience managing paid media campaigns with monthly ad budgets exceeding six figures
Familiarity with building ad campaigns within multiple advertising platforms
Experience with A/B testing and reporting on statistical significance and incrementality analysis
Proficiency in Google Analytics 4 and Google Tag Manager