![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
![How to Use GA4 to Track Social Media Traffic: 6 Questions, Answers and Insights [VIDEO]](https://www.orbitmedia.com/wp-content/uploads/2023/06/ab-testing.png)
Senior Lifecycle Engagement Engineer
A company is looking for a Senior Lifecycle Engagement Engineer to manage the full lifecycle of outbound digital communication using Salesforce Marketing Cloud. Key Responsibilities Design and manage end-to-end campaign workflows in Salesforce Marketing Cloud, including segmentation and multi-channel execution Translate design files into responsive templates using HTML/CSS and manage QA and UAT processes Collaborate with cross-functional teams to define audience targeting strategies and ensure timely delivery of complex campaign executions Required Qualifications 5+ years of experience with data-driven marketing campaigns in Salesforce Marketing Cloud Advanced proficiency in AMPscript, dynamic content logic, and responsive HTML/CSS development Strong background in marketing operations from segmentation to delivery and reporting Experience managing large communication volumes exceeding 5M+ records Ability to build email templates from scratch based on design specifications
A company is looking for a Senior Lifecycle Engagement Engineer to manage the full lifecycle of outbound digital communication using Salesforce Marketing Cloud.
Key Responsibilities
Design and manage end-to-end campaign workflows in Salesforce Marketing Cloud, including segmentation and multi-channel execution
Translate design files into responsive templates using HTML/CSS and manage QA and UAT processes
Collaborate with cross-functional teams to define audience targeting strategies and ensure timely delivery of complex campaign executions
Required Qualifications
5+ years of experience with data-driven marketing campaigns in Salesforce Marketing Cloud
Advanced proficiency in AMPscript, dynamic content logic, and responsive HTML/CSS development
Strong background in marketing operations from segmentation to delivery and reporting
Experience managing large communication volumes exceeding 5M+ records
Ability to build email templates from scratch based on design specifications
