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B2C Marketing Specialist
A company is looking for a B2C Marketing Specialist to lead digital engagement and growth strategies. Key Responsibilities Develop and execute a multi-platform social media strategy to enhance brand awareness and user engagement Manage influencer marketing campaigns, including recruitment, contract negotiations, and performance tracking Oversee paid social media campaigns to optimize user acquisition and analyze performance metrics for continuous improvement Required Qualifications Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) 3+ years of experience in B2C marketing, focusing on Millennial and Gen Z audiences Proven experience in managing social media communities and influencer partnerships Hands-on experience with paid social advertising across major platforms Strong analytical skills with proficiency in analytics tools like Google Analytics and Meta Ads Manager
A company is looking for a B2C Marketing Specialist to lead digital engagement and growth strategies.
Key Responsibilities
Develop and execute a multi-platform social media strategy to enhance brand awareness and user engagement
Manage influencer marketing campaigns, including recruitment, contract negotiations, and performance tracking
Oversee paid social media campaigns to optimize user acquisition and analyze performance metrics for continuous improvement
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
3+ years of experience in B2C marketing, focusing on Millennial and Gen Z audiences
Proven experience in managing social media communities and influencer partnerships
Hands-on experience with paid social advertising across major platforms
Strong analytical skills with proficiency in analytics tools like Google Analytics and Meta Ads Manager