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Director of Marketing, Digital Products
A company is looking for a Director of Marketing for Digital Products. Key Responsibilities Develop and execute multi-channel marketing strategies to drive healthcare professional and patient engagement Lead product positioning, messaging, and branding while creating marketing assets and campaigns Analyze data to inform decision-making and optimize marketing initiatives for performance Required Qualifications Bachelor's degree in marketing, business, healthcare, or a related field; advanced degree preferred Minimum of 5 years of marketing experience Hands-on experience with direct-to-consumer marketing campaigns Experience executing omnichannel campaigns with expertise in digital media Strong business acumen with the ability to build compelling business cases
A company is looking for a Director of Marketing for Digital Products.
Key Responsibilities
Develop and execute multi-channel marketing strategies to drive healthcare professional and patient engagement
Lead product positioning, messaging, and branding while creating marketing assets and campaigns
Analyze data to inform decision-making and optimize marketing initiatives for performance
Required Qualifications
Bachelor's degree in marketing, business, healthcare, or a related field; advanced degree preferred
Minimum of 5 years of marketing experience
Hands-on experience with direct-to-consumer marketing campaigns
Experience executing omnichannel campaigns with expertise in digital media
Strong business acumen with the ability to build compelling business cases