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Marketing Data Manager
A company is looking for a Marketing Data & Tracking Manager. Key Responsibilities Own and expand the tracking lexicon/event schema across all platforms Ensure accurate data collection and attribution across various marketing tools Manage integrations between the customer data platform and marketing tools Required Qualifications 3-5+ years in a data-focused role, with experience in marketing tech or analytics engineering Hands-on experience with tools such as Segment, Snowflake, Google Analytics, and Mixpanel Strong SQL skills and experience querying large datasets Working knowledge of cookie behavior and compliance (GDPR/CCPA) Experience managing event tracking implementation from planning to QA
A company is looking for a Marketing Data & Tracking Manager.
Key Responsibilities
Own and expand the tracking lexicon/event schema across all platforms
Ensure accurate data collection and attribution across various marketing tools
Manage integrations between the customer data platform and marketing tools
Required Qualifications
3-5+ years in a data-focused role, with experience in marketing tech or analytics engineering
Hands-on experience with tools such as Segment, Snowflake, Google Analytics, and Mixpanel
Strong SQL skills and experience querying large datasets
Working knowledge of cookie behavior and compliance (GDPR/CCPA)
Experience managing event tracking implementation from planning to QA