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Media Planning Lead
A company is looking for a Media Planning Lead to enhance media planning and packaging initiatives. Key Responsibilities Develop and optimize advertising products and packages to meet market needs Manage rate cards and pricing strategies to maximize revenue Lead strategic media planning and RFP responses to create data-driven proposals Required Qualifications 7+ years in media planning or digital advertising Strong knowledge of media pricing, packaging, and strategy Skilled in GAM, GWI, Comscore, and data analysis Experience in crafting impactful media plans and RFP responses Comfortable working in a fast-paced, global environment
A company is looking for a Media Planning Lead to enhance media planning and packaging initiatives.
Key Responsibilities
Develop and optimize advertising products and packages to meet market needs
Manage rate cards and pricing strategies to maximize revenue
Lead strategic media planning and RFP responses to create data-driven proposals
Required Qualifications
7+ years in media planning or digital advertising
Strong knowledge of media pricing, packaging, and strategy
Skilled in GAM, GWI, Comscore, and data analysis
Experience in crafting impactful media plans and RFP responses
Comfortable working in a fast-paced, global environment