Paid Media Analytics Specialist

A company is looking for a Paid Media Analytics professional to drive data-driven decisions in their marketing strategies. Key Responsibilities Analyze performance across all paid marketing channels, focusing on metrics like CAC, ROAS, and conversion quality Identify actionable insights and collaborate with the Growth Marketing team to optimize spend and targeting Design and lead testing agendas to assess the impact of upper-funnel investments and build predictive models for advanced bidding strategies Required Qualifications 7+ years in marketing analytics roles Experience with analytical scripting languages (SQL, Python) and understanding of statistical methods and experimentation Experience with App Based Marketing, Paid Social, and Paid Search platforms Strong drive and sense of ownership to autonomously manage analysis and projects Experience with platforms such as GA4 is a plus

May 17, 2025 - 00:36

A company is looking for a Paid Media Analytics professional to drive data-driven decisions in their marketing strategies. Key Responsibilities Analyze performance across all paid marketing channels, focusing on metrics like CAC, ROAS, and conversion quality Identify actionable insights and collaborate with the Growth Marketing team to optimize spend and targeting Design and lead testing agendas to assess the impact of upper-funnel investments and build predictive models for advanced bidding strategies Required Qualifications 7+ years in marketing analytics roles Experience with analytical scripting languages (SQL, Python) and understanding of statistical methods and experimentation Experience with App Based Marketing, Paid Social, and Paid Search platforms Strong drive and sense of ownership to autonomously manage analysis and projects Experience with platforms such as GA4 is a plus