Principal Analyst, Publishing

A company is looking for a Principal Analyst, Publishing. Key Responsibilities Define and implement the technical foundation and analytics framework for Marketing and Publishing initiatives Collaborate with cross-functional teams to establish data requirements and key performance indicators for user acquisition campaigns Develop and maintain data models and dashboards to visualize marketing data and provide actionable insights Required Qualifications 5-7 years of experience in marketing analytics, particularly in user acquisition within the gaming industry Proficiency in data analysis tools and programming languages such as SQL, Python, or R High proficiency in statistical analysis and data visualization tools like Looker Deep understanding of digital marketing channels and performance metrics Experience in mentoring and guiding junior analysts

Apr 5, 2025 - 01:35

A company is looking for a Principal Analyst, Publishing. Key Responsibilities Define and implement the technical foundation and analytics framework for Marketing and Publishing initiatives Collaborate with cross-functional teams to establish data requirements and key performance indicators for user acquisition campaigns Develop and maintain data models and dashboards to visualize marketing data and provide actionable insights Required Qualifications 5-7 years of experience in marketing analytics, particularly in user acquisition within the gaming industry Proficiency in data analysis tools and programming languages such as SQL, Python, or R High proficiency in statistical analysis and data visualization tools like Looker Deep understanding of digital marketing channels and performance metrics Experience in mentoring and guiding junior analysts