VP of Employer Marketing

A company is looking for a VP, Employer Marketing to lead marketing efforts for its employer sales organization. Key Responsibilities Develop and refine employer market positioning to align with the needs of consultants, brokers, and employer clients Create compelling messaging and high-impact marketing materials to support the employer sales team Oversee lead generation campaigns and event planning to enhance visibility within the employer and consulting communities Required Qualifications 8+ years of experience in marketing, focusing on employer, B2B, or healthcare sectors Proven track record of developing successful market messaging and content strategies Strong experience in creating and managing various content formats Exceptional leadership skills with the ability to manage teams and influence stakeholders Bachelor's degree in marketing, business, communications, or a related field; advanced degree or MBA preferred

Apr 18, 2025 - 21:01

A company is looking for a VP, Employer Marketing to lead marketing efforts for its employer sales organization. Key Responsibilities Develop and refine employer market positioning to align with the needs of consultants, brokers, and employer clients Create compelling messaging and high-impact marketing materials to support the employer sales team Oversee lead generation campaigns and event planning to enhance visibility within the employer and consulting communities Required Qualifications 8+ years of experience in marketing, focusing on employer, B2B, or healthcare sectors Proven track record of developing successful market messaging and content strategies Strong experience in creating and managing various content formats Exceptional leadership skills with the ability to manage teams and influence stakeholders Bachelor's degree in marketing, business, communications, or a related field; advanced degree or MBA preferred