Associate Director, Channel Analytics

A company is looking for an Associate Director, Channel Analytics, CNS. Key Responsibilities Lead marketing mix modeling efforts to optimize promotional investments across various channels Provide data-driven recommendations to enhance customer engagement and business performance Collaborate with cross-functional teams to integrate marketing analytics into strategic decision-making Required Qualifications 7+ years of experience in marketing analytics or channel performance analytics Strong expertise in statistical modeling and media effectiveness measurement Proficiency in analytics tools such as Python, R, SAS, or SQL Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Data Science) Experience in the pharmaceutical, biotech, or healthcare industry is preferred

May 15, 2025 - 23:36

A company is looking for an Associate Director, Channel Analytics, CNS. Key Responsibilities Lead marketing mix modeling efforts to optimize promotional investments across various channels Provide data-driven recommendations to enhance customer engagement and business performance Collaborate with cross-functional teams to integrate marketing analytics into strategic decision-making Required Qualifications 7+ years of experience in marketing analytics or channel performance analytics Strong expertise in statistical modeling and media effectiveness measurement Proficiency in analytics tools such as Python, R, SAS, or SQL Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Data Science) Experience in the pharmaceutical, biotech, or healthcare industry is preferred