Director of Website Strategy

A company is looking for a Director of Website Strategy & Digital Experience. Key Responsibilities Define and drive the website strategy, aligning with brand, product, and demand generation goals Lead user experience audits and propose enhancements in partnership with design and development teams Plan and execute A/B tests to optimize conversion rates and report on performance metrics Required Qualifications 10+ years of experience in website strategy, UX, digital marketing, or web production in B2B SaaS or tech Proven success managing large, content-rich websites and executing roadmaps across multiple stakeholder groups Hands-on CMS expertise (AEM, WordPress, Contentful) and comfortable with builds and updates Strong working knowledge of GA4, SEO best practices, and performance optimization Experience with CRO tools and A/B testing methodologies

Apr 12, 2025 - 05:16

A company is looking for a Director of Website Strategy & Digital Experience. Key Responsibilities Define and drive the website strategy, aligning with brand, product, and demand generation goals Lead user experience audits and propose enhancements in partnership with design and development teams Plan and execute A/B tests to optimize conversion rates and report on performance metrics Required Qualifications 10+ years of experience in website strategy, UX, digital marketing, or web production in B2B SaaS or tech Proven success managing large, content-rich websites and executing roadmaps across multiple stakeholder groups Hands-on CMS expertise (AEM, WordPress, Contentful) and comfortable with builds and updates Strong working knowledge of GA4, SEO best practices, and performance optimization Experience with CRO tools and A/B testing methodologies