Senior Director of Customer Marketing

A company is looking for a Senior Director, Customer Marketing, Biopharma Laboratory Services. Key Responsibilities Lead the development and execution of global integrated marketing programs for Early Development and Central Lab Services Collaborate with various marketing disciplines to drive brand awareness and demand generation Manage campaign delivery, budget, and performance evaluation to optimize marketing strategies Required Qualifications Bachelor's degree in Marketing, Communications, Science, or Business 12+ years of marketing experience with 5+ years in a leadership role Expertise in marketing within life sciences and/or diagnostics in global markets Experience with integrated marketing campaigns and digital marketing technologies Working knowledge of marketing automation platforms and CRMs

Apr 1, 2025 - 22:54

A company is looking for a Senior Director, Customer Marketing, Biopharma Laboratory Services. Key Responsibilities Lead the development and execution of global integrated marketing programs for Early Development and Central Lab Services Collaborate with various marketing disciplines to drive brand awareness and demand generation Manage campaign delivery, budget, and performance evaluation to optimize marketing strategies Required Qualifications Bachelor's degree in Marketing, Communications, Science, or Business 12+ years of marketing experience with 5+ years in a leadership role Expertise in marketing within life sciences and/or diagnostics in global markets Experience with integrated marketing campaigns and digital marketing technologies Working knowledge of marketing automation platforms and CRMs