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Tracking and Tagging Specialist
A company is looking for a Marketing Tracking & Tagging Specialist to lead the setup, QA, and maintenance of digital tracking systems across its client portfolio. Key Responsibilities Set up and manage tags, triggers, and variables in Google Tag Manager (GTM) Maintain client-facing dashboards in TapClicks and automate reporting workflows Shape the agency's approach to marketing tracking and collaborate with various teams to align tracking with performance goals Required Qualifications Hands-on experience with GTM, GA4, and web tracking for media campaigns Experience setting up pixels, conversion events, and custom event tracking Familiarity with TapClicks, Looker Studio, or similar dashboard platforms Experience using tools like Zapier for automations Understanding of GDPR, CCPA, and the evolving privacy landscape is a plus
A company is looking for a Marketing Tracking & Tagging Specialist to lead the setup, QA, and maintenance of digital tracking systems across its client portfolio.
Key Responsibilities
Set up and manage tags, triggers, and variables in Google Tag Manager (GTM)
Maintain client-facing dashboards in TapClicks and automate reporting workflows
Shape the agency's approach to marketing tracking and collaborate with various teams to align tracking with performance goals
Required Qualifications
Hands-on experience with GTM, GA4, and web tracking for media campaigns
Experience setting up pixels, conversion events, and custom event tracking
Familiarity with TapClicks, Looker Studio, or similar dashboard platforms
Experience using tools like Zapier for automations
Understanding of GDPR, CCPA, and the evolving privacy landscape is a plus