TSLA stock price today: Tesla sales crater in key Europe markets but investors shrug

It’s April Fool’s Day today, but unfortunately for Tesla investors, the company’s latest vehicle sales numbers out of Europe are no joke. Over both the past month and calendar quarter, Tesla sales in several key markets on the continent have plummeted, according to data viewed by Reuters. Here’s what to know about the latest Tesla sales data from Europe, as well as how the company’s stock is reacting today. Tesla sales in several key European countries plummet First, let’s break down Tesla’s March sales in several key markets. This is the sales data available for several European nations for March 2025 versus the same month a year earlier: France: down 36.83% to 3,157 car sales Sweden: down 63.9% to 911 car sales Norway: down 1% to 2,211 car sales Denmark: down 65.6% to 593 car sales Netherlands: down 61% to 1,536 car sales Spain: up 34% to 1,983 car sales And here is how Tesla sales performed in key European markets over the course of the calendar quarter, from January to March 2025, versus the same period a year earlier: France: down 41.1% Sweden: down 55.3% Norway: down 12.5% Denmark: down 56.4% Netherlands: down 49.7% Spain: down 12% As you can see from the numbers above, Tesla saw significant sales declines in the six European nations for the first quarter. The only slight glimmer of light for the company in the countries above was in Spain, which in March alone saw 34% sales growth in the Iberian nation. Yet Spain’s sales jump in March does little to sugarcoat the fact that Tesla’s sales on the continent are facing significant declines. Tesla’s largest European market is the United Kingdom, for which there are no public March sales numbers yet. Why are Tesla sales cratering in Europe? There are two main reasons Tesla sales on the continent continue to decline, notes Reuters. The first is increased competition. As Reuters points out, Tesla’s offerings on the continent are aging, and its competitors are offering newer and cheaper electric vehicles. This includes both European carmakers and Chinese automakers that sell their cars on the continent. But the second reason is arguably the more difficult one for Tesla as a company to address. Simply put, as is the case in America, Tesla CEO Elon Musk’s political antics are driving customers away from the brand. Elon Musk is not only firmly entwined with the Trump administration in U.S. political circles, but he has also voiced support for far-right parties in Europe. This has made both Musk and the Tesla brand toxic in many Europeans’ eyes, and those Europeans are now abandoning the Tesla brand in droves. Many Europeans also joined in worldwide protests outside Tesla stores over the weekend, highlighting the degree to which many have become fed up with Musk, and by association, his company. How has TSLA stock reacted? Despite the negative European sales news, Tesla shares (Nasdaq: TSLA) are up about 1.6% in early market trading as of the time of this writing. Currently, TSLA shares are sitting around $263.40. There are a few reasons why investors might not be freaking out so much over the reported European numbers. First, Europe is a relatively small market for Tesla compared to the United States, its largest market, and China, its second-largest. Second, Tesla shares have already crashed hard this year. Year to date, TSLA stock is down over 35% in 2025. It’s likely that many investors are taking a wait-and-see approach to just how badly Tesla sales have been affected worldwide in its most recent quarter. Tesla is expected to announce its Q1 2025 results later this month, likely during the week of April 22.

Apr 1, 2025 - 16:08

TSLA stock price today: Tesla sales crater in key Europe markets but investors shrug

It’s April Fool’s Day today, but unfortunately for Tesla investors, the company’s latest vehicle sales numbers out of Europe are no joke. Over both the past month and calendar quarter, Tesla sales in several key markets on the continent have plummeted, according to data viewed by Reuters.

Here’s what to know about the latest Tesla sales data from Europe, as well as how the company’s stock is reacting today.

Tesla sales in several key European countries plummet

First, let’s break down Tesla’s March sales in several key markets. This is the sales data available for several European nations for March 2025 versus the same month a year earlier:

France: down 36.83% to 3,157 car sales
Sweden: down 63.9% to 911 car sales
Norway: down 1% to 2,211 car sales
Denmark: down 65.6% to 593 car sales
Netherlands: down 61% to 1,536 car sales
Spain: up 34% to 1,983 car sales

And here is how Tesla sales performed in key European markets over the course of the calendar quarter, from January to March 2025, versus the same period a year earlier:

France: down 41.1%
Sweden: down 55.3%
Norway: down 12.5%
Denmark: down 56.4%
Netherlands: down 49.7%
Spain: down 12%

As you can see from the numbers above, Tesla saw significant sales declines in the six European nations for the first quarter. The only slight glimmer of light for the company in the countries above was in Spain, which in March alone saw 34% sales growth in the Iberian nation.

Yet Spain’s sales jump in March does little to sugarcoat the fact that Tesla’s sales on the continent are facing significant declines.

Tesla’s largest European market is the United Kingdom, for which there are no public March sales numbers yet.

Why are Tesla sales cratering in Europe?

There are two main reasons Tesla sales on the continent continue to decline, notes Reuters.

The first is increased competition. As Reuters points out, Tesla’s offerings on the continent are aging, and its competitors are offering newer and cheaper electric vehicles. This includes both European carmakers and Chinese automakers that sell their cars on the continent.

But the second reason is arguably the more difficult one for Tesla as a company to address. Simply put, as is the case in America, Tesla CEO Elon Musk’s political antics are driving customers away from the brand. Elon Musk is not only firmly entwined with the Trump administration in U.S. political circles, but he has also voiced support for far-right parties in Europe.

This has made both Musk and the Tesla brand toxic in many Europeans’ eyes, and those Europeans are now abandoning the Tesla brand in droves. Many Europeans also joined in worldwide protests outside Tesla stores over the weekend, highlighting the degree to which many have become fed up with Musk, and by association, his company.

How has TSLA stock reacted?

Despite the negative European sales news, Tesla shares (Nasdaq: TSLA) are up about 1.6% in early market trading as of the time of this writing. Currently, TSLA shares are sitting around $263.40.

There are a few reasons why investors might not be freaking out so much over the reported European numbers. First, Europe is a relatively small market for Tesla compared to the United States, its largest market, and China, its second-largest.

Second, Tesla shares have already crashed hard this year. Year to date, TSLA stock is down over 35% in 2025.

It’s likely that many investors are taking a wait-and-see approach to just how badly Tesla sales have been affected worldwide in its most recent quarter. Tesla is expected to announce its Q1 2025 results later this month, likely during the week of April 22.