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Email Product Manager
A company is looking for an Email Product Manager to lead the development and optimization of marketing automation capabilities using Salesforce Marketing Cloud. Key Responsibilities: Own and manage the Salesforce Marketing Cloud roadmap, prioritizing initiatives based on business impact and technical feasibility Collaborate with cross-functional teams to enhance and optimize SFMC capabilities and lead the implementation of marketing campaigns Monitor and analyze marketing performance data to drive insights and continuous improvements Qualifications: Proven experience as a Product Owner, Business Analyst, or Marketing Technology Lead focused on Salesforce Marketing Cloud Deep knowledge of SFMC modules, including Journey Builder and Email Studio Technical proficiency with SQL, AMPscript, and scripting languages for data management Strong analytical skills to interpret marketing performance metrics Bachelor's Degree preferred, with certifications in email marketing channels being a plus
A company is looking for an Email Product Manager to lead the development and optimization of marketing automation capabilities using Salesforce Marketing Cloud.
Key Responsibilities:
Own and manage the Salesforce Marketing Cloud roadmap, prioritizing initiatives based on business impact and technical feasibility
Collaborate with cross-functional teams to enhance and optimize SFMC capabilities and lead the implementation of marketing campaigns
Monitor and analyze marketing performance data to drive insights and continuous improvements
Qualifications:
Proven experience as a Product Owner, Business Analyst, or Marketing Technology Lead focused on Salesforce Marketing Cloud
Deep knowledge of SFMC modules, including Journey Builder and Email Studio
Technical proficiency with SQL, AMPscript, and scripting languages for data management
Strong analytical skills to interpret marketing performance metrics
Bachelor's Degree preferred, with certifications in email marketing channels being a plus