B2B Marketing Director

A company is looking for a B2B Marketing Director to lead demand generation and product marketing. Key Responsibilities Develop and execute B2B marketing strategies to enhance brand awareness and drive product sales Create compelling product positioning and messaging targeted at B2B buyers and influencers Collaborate with cross-functional teams to align on product releases, sales enablement tools, and demand generation strategies Required Qualifications 10+ years of experience in B2B marketing, particularly in collaboration with sales and executive teams Proven ability to translate strategy into actionable, data-driven plans Experience with commercial and Medicare health plans and employer buying cycles Bachelor's degree or equivalent experience in Business, Marketing, or a related field Strong organizational skills and ability to manage multiple priorities

Mar 31, 2025 - 23:08

A company is looking for a B2B Marketing Director to lead demand generation and product marketing. Key Responsibilities Develop and execute B2B marketing strategies to enhance brand awareness and drive product sales Create compelling product positioning and messaging targeted at B2B buyers and influencers Collaborate with cross-functional teams to align on product releases, sales enablement tools, and demand generation strategies Required Qualifications 10+ years of experience in B2B marketing, particularly in collaboration with sales and executive teams Proven ability to translate strategy into actionable, data-driven plans Experience with commercial and Medicare health plans and employer buying cycles Bachelor's degree or equivalent experience in Business, Marketing, or a related field Strong organizational skills and ability to manage multiple priorities