Lifecycle Marketing Lead

A company is looking for a Lifecycle Marketing Lead to develop and execute marketing strategies for patient, provider, and payer engagement. Key Responsibilities Design and implement lifecycle marketing strategies across email, SMS, push notifications, and in-app messaging Create and manage an experimentation roadmap to improve campaign performance Monitor and analyze campaign performance metrics, providing actionable insights for future initiatives Required Qualifications 8+ years of lifecycle and email marketing experience Strong data and analytics background; experience with marketing analytics tools is a plus Expertise in building end-to-end campaigns in standard MarTech platforms Experience working directly with Payer/Health Plans is a plus Exceptional project management skills and a strategic mindset

Mar 21, 2025 - 19:55

A company is looking for a Lifecycle Marketing Lead to develop and execute marketing strategies for patient, provider, and payer engagement. Key Responsibilities Design and implement lifecycle marketing strategies across email, SMS, push notifications, and in-app messaging Create and manage an experimentation roadmap to improve campaign performance Monitor and analyze campaign performance metrics, providing actionable insights for future initiatives Required Qualifications 8+ years of lifecycle and email marketing experience Strong data and analytics background; experience with marketing analytics tools is a plus Expertise in building end-to-end campaigns in standard MarTech platforms Experience working directly with Payer/Health Plans is a plus Exceptional project management skills and a strategic mindset